ACROSS: After the conventional Internet 1.0 and the social media-based collaborative Internet, we are now facing the transition to the Metaverse. Ahmet Usta: To get to an answer, we first need to define the concept of the Metaverse. The Metaverse is defined as a virtual world where people interact with each other and objects in […]

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ACROSS: Almost two decades ago, “Second Life,” an attempt to create a digital parallel world, failed big time. What is different about the Metaverse? Usta: Although Second Life was unable to sustain its success, it was very successful in its time and even established an economic freedom area where millions of people could earn serious […]

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Should I or should it not? Should retailers and placemakers be investing in the metaverse? Whenever a technological innovation comes up, there is skepticism. Even smartphones and social media were no exception. What is new now is that the metaverse is not one single innovation. It is the culmination of many. And this combination is […]

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ACROSS: Brands are quite active when it comes to the Metaverse. Shopping malls, on the other hand, are rather on the fence. Why is that? YURDAER KAHRAMAN: The Metaverse concept has emerged recently and is swiftly gaining remarkable traction. Research suggests the Metaverse will generate hundreds of billions of dollars in income within a decade. […]

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By Ahmet Usta, ELYT.net Co-Founder Since the internet made its way into our lives and later into our pockets through mobile phones, it has reshaped our traditional routines. Although the internet was initially designed as a protocol for accessing information, it has become the fundamental communication layer within our daily lives, transforming into a tool […]

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By Ahmet Usta, Elyt.net, and Evrim Şirin, Fiba Commercial Properties The idea behind it The main idea of the campaign we conducted at İnegöl Shopping Mall was to bring visitors together with NFT technology and, while using this technology, create customer loyalty to encourage more visits and shopping at the mall. How the program works The […]

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