Research Archive - ACROSS https://www.across-magazine.com/research/ The European Placemaking Magazine Thu, 25 Jul 2024 10:36:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.across-magazine.com/wp-content/uploads/2019/03/cropped-ACROSS-ICON-WoB-2-32x32.jpg Research Archive - ACROSS https://www.across-magazine.com/research/ 32 32 Cushman & Wakefield: Food Halls Of Europe Report 2024 https://www.across-magazine.com/research/cushman-wakefield-food-halls-of-europe-report-2024/ Thu, 25 Jul 2024 10:36:42 +0000 https://www.across-magazine.com/?post_type=research&p=109487 In a world where dining transcends mere eating to become an experience, Europe’s food halls stand as monuments to culinary diversity and social connection. Since our last exploration in 2017, these vibrant hubs have burgeoned, transforming urban landscapes into mosaics of flavor, culture, and community. The 2024/25 edition of our journey delves into the heart […]

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]]> Identifying Application Areas for Machine Learning in the Retail Sector https://www.across-magazine.com/research/identifying-application-areas-for-machine-learning-in-the-retail-sector/ Thu, 29 Feb 2024 11:21:48 +0000 https://www.across-magazine.com/?post_type=research&p=104382 Machine learning (ML) has the potential to take on a variety of routine and non-routine tasks in brick-and-mortar retail and e-commerce. Many tasks previously executed manually are amenable to computerization using ML. Although procedure models for the introduction of ML across industries exist, the tasks for which ML can be implemented in retail need to […]

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]]> Understanding customers’ choice for digital D2C versus multi-brand operations https://www.across-magazine.com/research/understanding-customers-choice-for-digital-d2c-versus-multi-brand-operations/ Tue, 27 Feb 2024 13:48:29 +0000 https://www.across-magazine.com/?post_type=research&p=104251 In recent years, the emergence of highly successful digital multi-brand retailers has facilitated an omnichannel distribution strategy to become the norm for brands. Rather than relying solely on these multi-brand retailers, it is necessary for companies’ omnichannel strategy to establish strong brand-owned direct-to-consumer (D2C) webstores. To help D2C brands make decisions regarding distribution channel choices, […]

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]]> Autonomous stores: How levels of in-store automation affect store patronage https://www.across-magazine.com/research/autonomous-stores-how-levels-of-in-store-automation-affect-store-patronage/ Tue, 27 Feb 2024 13:29:46 +0000 https://www.across-magazine.com/?post_type=research&p=104247 Autonomous stores operate without needing on-site staff present to support and monitor customers. This study seeks to determine which autonomous stores are most likely to succeed. By adapting convenience theory and drawing on secondary and qualitative data, the authors identify unique features of autonomous stores that constitute convenience dimensions: options for check-in (access convenience), staff […]

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]]> Global Consumer Insights Pulse Survey, February 2023: Consumers seek frictionless experiences in a world of disruptions https://www.across-magazine.com/research/global-consumer-insights-pulse-survey-february-2023-consumers-seek-frictionless-experiences-in-a-world-of-disruptions/ Tue, 11 Jul 2023 07:31:41 +0000 https://www.across-magazine.com/?post_type=research&p=94721 As 2023 unfolds, powerful internal and external forces are weighin on consumers and companies, producing frictions that can gum up the gears of commerce and stand in the way of more satisfying customer experiences. Concerned about inflation and the cloudy macroeconomic climate, consumers are realigning their shopping habits and adobting cost-cutting behaviors. Fully half of […]

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]]> Deloitte Global Powers of Retailing 2023 https://www.across-magazine.com/research/deloitte-global-powers-of-retailing-2023/ Tue, 04 Jul 2023 07:16:25 +0000 https://www.across-magazine.com/?post_type=research&p=94424 The current study “Global Powers of Retailing 2023” lists the 250 companies with the highest sales in the retail sector. Despite several crises, these companies generated 5.6 trillion US dollars in the 2021 financial year and thus recorded sales growth of 8.5%. Austria is again represented in the ranking with 3 companies: SPAR, SIGNA Retail […]

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]]> TOTAL IMMERSION: HOW IMMERSIVE EXPERIENCES AND THE METAVERSE BENEFIT CUSTOMER EXPERIENCE AND OPERATIONS https://www.across-magazine.com/research/total-immersion-how-immersive-experiences-and-the-metaverse-benefit-customer-experience-and-operations/ Wed, 31 May 2023 09:24:02 +0000 https://www.across-magazine.com/?post_type=research&p=92901 Organizations are putting improvement of their customer experiences at the top of their agendas. Mixed reality, including augmented reality and virtual reality, has allowed companies to provide a differentiated customer experience. In our newest Capgemini Research Institute report, Total immersion: How immersive experiences and the metaverse benefit customer experience and operations, we examine the potential and impact of these technologies. […]

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]]> The Metaverse in Retail: Taking Brand Recognition, Engagement and Loyalty to a New Level https://www.across-magazine.com/research/the-metaverse-in-retail-taking-brand-recognition-engagement-and-loyalty-to-a-new-level/ Wed, 31 May 2023 08:32:50 +0000 https://www.across-magazine.com/?post_type=research&p=92878 The metaverse economy presents a sizable opportunity for brands and retailers. This report explores the technologies behind the metaverse and Web3, their benefits for retailers—including brand recognition, engagement and loyalty—as well as selected use cases. The report also profiles blockchain platform Tezos.

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]]> AI takes over shopping malls in Europe, generating up to 40% in energy savings and reaching ESG targets https://www.across-magazine.com/research/ai-takes-over-shopping-malls-in-europe-generating-up-to-40-in-energy-savings-and-reaching-esg-targets/ Fri, 12 May 2023 08:09:55 +0000 https://www.across-magazine.com/?post_type=research&p=92028 Over the past few years, the management of Estonia’s largest shopping centers and whole business quarters, like for example the well-known tech hub Ülemiste City, has been gradually taken over by an AI-based program named Jenny. Developed by a local enterprise R8 Technologies, the program saves up to 40% of energy and helps to achieve […]

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]]> OUTDOOR CONSUMER REPORT 2021 https://www.across-magazine.com/research/outdoor-consumer-report-2021/ Tue, 07 Feb 2023 16:31:50 +0000 https://www.across-magazine.com/?post_type=research&p=88791 The market for European outdoor products can be broken down into segments: gender, product type, and primary purpose/activity. Outdoor products may also be used for urban and lifestyle purposes. This report summarizes the current state of the European market for outdoor goods and how the global COVID-19 pandemic has affected the market.

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